Hi, I’m Sohayla—I help people make confident decisions through thoughtful product design.
The best design helps people navigate complexity with confidence.
For the past 10+ years, I've designed digital products across web, iOS, and Android that turn complex challenges into intuitive experiences. My background spans product strategy, UX/UI design, user research, and design systems, with a focus on creating solutions that deliver meaningful value for both customers and businesses.
I enjoy uncovering customer needs, aligning teams around a shared vision, and transforming ambiguity into clear, thoughtful solutions. Whether shaping a future product vision, redesigning a mobile experience, or exploring AI-assisted workflows, I'm motivated by creating products that are useful, intuitive, and impactful.
How I contribute
In addition to designing products, I enjoy helping teams work more effectively, align around customer needs, and explore new ways of solving problems.
Mentor designers and interns, supporting skill development, career growth, and day-to-day design challenges.
Developed and led a team-wide generative AI adoption strategy, increasing AI fluency through structured experimentation, collaborative critiques, and a shared repository of prompts and workflows.
Advocated for scalable design system solutions, contributing reusable patterns and components that improved consistency across experiences.
Facilitated workshops and cross-functional collaboration to align teams around customer needs, future-state visions, and product strategy.