I’m a senior product designer with 14+ years of experience creating intuitive, user-first digital experiences—but I didn’t start there. My journey began in advertising as a graphic designer, where I honed my eye for visual storytelling and brand impact.

Over time, my curiosity led me beyond aesthetics and into the heart of user experience and product strategy. Today, I specialize in turning complex challenges into simple, thoughtful solutions—blending research, data, and design craft to build tools that are both functional and meaningful. I love solving hard problems, collaborating across disciplines, and designing with clarity and purpose.